Design should do more than look good—it should get out of the way.

Hi, I'm Nicole Brennan, Senior AI Product Manager & Designer and a Board-Certified Cognitive Specialist. I design AI systems, government platforms, and identity infrastructure that have to work for everyone, not just the average user, and I've spent 20 years proving that accessibility and ambition aren't in tension.

Featured Case Studies

Learn more about me

Featured Case Studies

The Personality Lab

What does it take to design an AI participant people actually respond to? The Personality Lab is my answer—a framework for building, configuring, and evaluating distinct AI personas for deliberative research.

Personality Lab

Transforming USA.gov: Achieving 91.6% Accessibility in the First Week

Led the redesign of USA.gov, achieving 91.6% accessibility in the first week—modernizing the site for clarity, usability, and inclusive access.

USA.gov project details

Photo from my assistive technology research, individual is using a brain keyboard and lapt

Breaking Ground: Assistive Technology Research and Process Development

Pioneered accessibility research and testing for USA.gov, identifying critical barriers for screen reader and keyboard users and shaping inclusive design practice adopted across agencies.

AT User research project details